Original Research : Assessing Corporate Social Responsibility Activities on Customer Satisfaction

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Original Research : Assessing Corporate Social Responsibility Activities on Customer Satisfaction Bangladesh, Customer, Corporate Social Responsibility, Satisfaction.

Stakeholders are any persons, organisations, social groups, or society at large that have a stake in a business. They have diverse interests in the organisation, which can be of an economic or environmental nature involved in implementing the mission of the organisation. Stakeholders can affect or be affected by the organisation’s actions, objectives, and polices. There are various stakeholders present in a bank’s business. Not all stakeholders are equal. The customer is one of them. This study examines customers’
satisfaction level regarding Corporate Social Responsibility (CSR) activities. This study used both primary and secondary data. A survey was conducted to collect primary data. Six activities were selected to understand customer satisfaction concerning CSR activities in commercial banks in Bangladesh. The study found that out of six activities, five of them have a significant relationship between CSR activities and customer satisfaction level. The study identified that banks should give more attention to the health sector under their CSR programme. The findings may be of interest for policy makers, bankers and researchers.

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